Why This Entrepreneur Couple Quit Bangalore After Two Years: A Contemplation on City Life, Dreams, and Difficult Decisions
Rahul was full of passion, desire, and hope when he and Priya departed for Bangalore two years ago. Like most of startup business owners, they saw the city to be a thriving place to start their own businesses. With its tech parks, coffee-fueled networking sessions, and a thriving startup culture, Bangalore seemed like the space where ideas could really take off.
However, in 30 days,
the pair quietly moved out of their Indiranagar apartment, turned over keys to
their co-working office, and abandoned the city for good.
Their rationale? A
flagging quality of life that, while the years went by, wore down their
optimism and energy.
This was not an
overnight decision. It was a gradual burn—of traffic congestion that made 5 km
become a 90-minute ride, of increasing rents that did not come with the quality
of accommodation, of power outages, water problems, and a feel of disconnection
from the city that was again so full of potential.
The Move to
Bangalore: Hope and Hustle
Rahul and Priya came to
Bangalore in mid-2022 with stars in their eyes. After leaving corporate
positions in Hyderabad and Pune, respectively, they founded a digital-first
health company that aimed at integrating Indian ideas into modern lifestyle
practices. They picked Bangalore given its status to be India's startup
capital, and for the start few months, the feel was contagious.
"Every cafe was a
conference room, every night was a pitch," Priya remembers. "You were
surrounded by peoples who were creating something, solving things, thinking
big. It was inspiring."
Their brand accelerated
fast. Initial traction came from social media, and they raised a seed fund of
small size. They had a small team, partnered with local laboratories &
wellness specialists, and felt like they were part of something larger.
But in the background,
city life was already producing challenges.
When City Life
Becomes a Daily Struggle
The early thrill
usually began to lose shine under the pressure of daily problems.
"By eighth of the
period, the little things had turned big things," Rahul says. "Water
was a daily worry. Private tankers were costing us a fortune. Power outages in
the middle of team Zoom calls. It felt like we were paying a premium price to
struggle."
Bangalore's notorious
traffic was but another daily migraine. Mundane chores or meetings around town
became logistical challenges. A 7-kilometre taxi trip to Whitefield took more
than two hours in peak hours.
And then there was the
living cost. Their two-bedroom flat, which at first seemed quaint, had mold
problems and dodgy plumbing—all for a price equally to suburbs of Mumbai.
"We weren't
looking for perfection," Priya says. "But the city's infrastructure
just isn't holding up to its growth. It felt like we were using more energy
just trying to make it through Bangalore than putting into building our
company."
The Tipping
Point
For the pair, the last
straw came earlier this year when one of Bangalore's waves of water shortages
hit. For three days, there was no water in their village. Offices shut down,
showers were a luxury, and team productivity plummeted.
"We came to the
realization that this was not sustainable—neither for us nor our team,"
Rahul adds. "We were burning out in a city that was meant to make us
succeed."
They started looking at
other cities—quieter ones with improved planning and quality of life. After
several visits, they decided to make the move to Coimbatore, attracted by its
clean air, improved civic infrastructure, and emerging startup scene.
What They're
Gaining by Leaving
Since they moved, Rahul
and Priya report that their mental well-being has turned around, and they've
regained a sense of company in their daily lives.
"In Coimbatore, we
found space—to think, to breathe, to plan for the long term," Priya says.
"We're not jammed in traffic, we're not spending all our time
fire-fighting. We have the bandwidth to creativity again."
Remarkably, the change
has been liked by their employees. With hybrid pop-ups in tier-2 towns, the
company is now fully remote-based. And to their astonishment, they've found a
new clientele lining up from these smaller towns—areas that metro-focused enterprises
usually avoid.
A Larger Trend?
Rahul and Priya are not
alone. Over the past year or so, many mid-stage startups and solopreneurs have
stepped out of metro cities like Bangalore and Mumbai, opting for cities like
Ahmedabad, Kochi, Jaipur, and Indore. The reasons are more or less the same—improved
infrastructure, reduced costs, and a slower lifestyle that encourages long-term
thinking.
Even though Bangalore
is still a hub for talent and technology, incidents like this raise concerns
about diversity, infrastructure, and sustainability. If a town's main processes
are always under stress, can it really promote creativity?
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